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December 5, 2014
By: TOM BRANNA
Editor
GERMANY: At P&G’s Future Fabrics forum, which was held Nov. 13 in Berlin, Ariel and Lenor/Downy brought together a prestigious mix of fashion, fabrics and human psychology experts to address the latest advances in fabrics and how unconscious decisions affect clothing perceptions. A keynote speech, given by John Turner, P&G’s research and development director, focused on why people’s preferences and perceptions toward their clothes change. Turner revealed that P&G Fiber Scientis...
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